Cultural Reasoning

BUSINESS
SOCIETY
WhenBUSINESS
entersindialogue
withSOCIETY...
BUSINESS SOCIETY

Commerce draws its Source of growth from Culture with a big C

Delect’s methodology weaves
the Human Sciences into
changing Business Practices.

This calls for a unique kind of craft…
critically needed, today.

Intellectual Instruments that contextualize
meaning into valuable Strategies.

The Square of Culture ™

DESIRABILITY Audience & Value
symbolic
Capture rich symbolic meanings
CREDIBILITY Vision & Structure
technical
Describe complex
technical properties
INFLUENCE Moments & Emotion
sensory
Unearth new sensory asperities
COHERENCE Journey & Experience

The lens of Culture
enlightens four angles,
or Domains of Strategy

DESIRABILITY

How to connect the right territories
and publics for a solid proposition?

Audience & Value

CREDIBILITY

How to overcome obstacles to growth
in an uncharted territory?

Vision & Structure
Moments & Emotion

How to leverage strategy to
inform successful execution?

INFLUENCE

Journey & Experience

How to differentiate the brand
at every step of the journey?

COHERENCE

Engage with us in Cultural Reasoning
Embark on a Dialogic Journey

  • Business Practitioner? Find your next Strategic Opportunity
  • Humanities Graduate? Test your Complexity Thinking Ability

QUESTION

  • OPTION
  • OPTION
  • OPTION
  • OPTION
< previous next >

YOUR RESULT:

LOREM IPSUM

Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ips ipsum Lorem ipsum Lorem ips ipsum Lorem ipsum Lorem ips

CR Lens
Start Scrolling
?

Welcome to a new website reading experience.

Use the scroll to immerse in Delect’s Intellectual Craft.

When the shape appears, interactive elements await.

Festina Lente