Delect — Strategic & Research Consultancy
      
SERIES 01

SHANGHAI
DISNEY RESORT


In June 2016, Disney opened its sixth global resort in Shanghai. This unique park offers the group unseen promises. But Disney must face the challenges of cultural adaptation. Right during the Chinese New Year festival, Delect sent a team of human scientists to answer one question:
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How does the leader of entertainment address
China’s desire for experience and celebration?


Themes & Methods

Immersive Ethnography
Visual Anthropology

Experience Design


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PERSPECTIVES #1 -
SHANGHAI DISNEY RESORT

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