Delect — Strategic & Research Consultancy
Culture

Mark

Cultural institutions make places and create communities



1            
ENVISION
2           

ENROLL  
3           
ENACT  
As China enters its ‘new museum era’, the present need for cultural offer is stronger than ever. Public and private actors must raise social questions to induce profound changes.

Building iconic architecture is one important goal. But creating emotional and social value is a greater challenge. Beyond exhibition, cultural institutions have the responsibility to change the way we experience knowledge.

At Delect, we offer the critical instruments to act during technological and aesthetic changes. We help institutions find their publics, define their roles and fine-tune their communication.

Mark




1


ENVISION
NEW RELATIONS
 


To act now and resonate tommorrow cultural institutions must connect with the pulse of society. Museums and foundations must address the challenges of the societies in which they are built. This starts with an accurate understanding of how the local communities experience and perceive what they have to offer.

  • We map out the relations with society
  • We discover new target audiences
  • We imagine future developments


Visitor Study | Cultural Statistics | Social Forecast





2


ENROLL
CULTURAL PARTNERS


Vision and execution must become one to build sustainable relations with the public. From conception to realization, we guide our partners through the design of new spaces, new information systems and new cultural programs. We make the success of every institution our priority.

  • We curate artistic partnerships
  • We champion digital technologies
  • We orchestrate participatory events


Design Policy | Architectural Vision | Interaction
Subscribe below to watch the trailer of our visual study: “The Fabric of Museums”





3


ENACT
THE VISION GLOBALLY

Every cultural institution is built on a combination of knowledge and practices. Our workshops make room for the interaction between specialists. Through compelling visual narratives, we help communicate one vision through every department of the institution.

  • We build roadmaps & execution plans
  • We invent socially-mindful Metrics & KPI
  • We act as your creative strategy partner 


Internal Training | HQ Video | Evaluation & Feedback


Mark


Why Delect



︎  Expertise in Museum Studies
︎  Cutting-Edge Design Creation
︎  Intervention across Cultures



Our consultants have worked for:

Shanghai Planetarium
Musée du Louvre
China Academy of Art

Musée de la Publicité




Mark
OTHER AREAS OF EXPERTISE ︎

Research / Space / Branding











Mark