Delect — Strategic & Research Consultancy


RESEARCH


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Leveraging the Human Sciences into Strategy


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1           
INQUIRE
2           
INVENT

3           
INTEGRATE
Traditional business and cultural management seem unable to adapt to today’s challenges. Not so much because the world has become more complex, but because their comprehension is no longer in line with social transformations. 

In the age of algorithms, many organizations are lured by the promise of understanding everything through Big Data. When we look through the lens of History, this illusion doesn’t last long. For centuries, the Human Sciences have created methods to collect and analyze data. 

The role of Delect is to exploit this knowledge and turn it into intelligence. This is why we have designed unique ways to apply sociological imagination to business and strategy.



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1


INQUIRE WITH REAL WAYS OF SEEING

When Natural Sciences dissect and divide, the Human Sciences combine and connect realities together. With semiology, we decode signs and decipher meaning. Thanks to ethnography, we delve into the details of people’s practices. Through anthropology, we unpack things and structures. Using phenomenology, we shed light on the senses.


  • We make the ordinary visible
  • We connect history and biography
  • We multiply perspectives of analysis


Scientific Investigation | Immersion | Philosophy





2


INVENT NEW MODES OF INNOVATION

Research is not bound to discover customer expectations or commercial opportunities. Research must inspire the creative process as a whole. At Delect, we know that our forms of knowledge influence our modes of innovation. With sociological imagination, we answer the Why and lead to the find the best ways to the How.

  • We apply our instruments to real situations
  • We are society-driven not just user-centric
  • We combine aesthetism with pragmatism


Real-Life Testing | Design Protocols | Development






3


INTEGRATE STRATEGY AND TACTICS

Innovation happens only within social context. Therefore, sociological imagination must drive strategy to act in the now. At Delect, we help our partners implement their knowledge of society through their organization to prepare the future.


  • We build knowledge structures 
  • We support leadership visions
  • We compose inspirational narratives


Corp. Vision | Organizational Change | Prospective


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Why Delect



︎  Craftmanship in Human Sciences
︎  Experience with Global Institutions
︎  Mastery of the Chinese Context



Our consultants have worked for:

Shanghai Planetarium
Kerry Properties
Didi Chuxing
Ruco Line



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