Delect — Strategic & Research Consultancy



TECHNOLOGY


Mark

Innovation hides under the veil of everyday life

1           
RESEARCH
2           
RESHAPE

3           
RESTART
At Delect, we think that technology makes us more human. We even claim that it’s the condition of our humanity.

The first script on walls appeared more than 5000 years before the first pixel on screen. And yet, one thread unites the lines of a page and the light of an iPhone. This thread is Writing: the first truly technological invention.

At Delect, we draw our inspiration from the world-leading technologists. Like them, we focus our energy on making technology culturally meaningful.  

Mark





1


RESEARCH USERS THROUGH CULTURE

At Delect, we know from experience that data without context is meaningless. Big or small, Data Science is above all a Human Science. So, in order to bridge the gap between users and interfaces, we inquire into the form and the pace of daily life.

  • We start from culture to orient strategy
  • We combine qualitative and quantitative
  • We embedd the micro into the macro 


User Behavior | Cross-Channel Survey | Forecast





2


RESHAPE INFORMA-TION SYSTEMS

Where people see interfaces, we see platforms. When people think of space, we think of time. When people say technics, we say culture. Forms evolving through time to integrate culture, that is our definition of technology. This is how our designers and semioticians shape new architectures of information.

  • We bring semiology back to technology
  • We organize critical experiments
  • We build guidelines and specifications


Persona and Scenario | Prototyping | Usability Test






3


RESTART THE STRATEGIC MINDSET

In our post-digital age, leading platforms have proved the value of users. Amazon, Facebook, Alibaba or Tencent all drive their creations through the daily interaction with their communities. Between anthropology and strategy, we explore business models to generate social and economic value.

  • We provide evidence-based guidance
  • We seek impactful differentiation
  • We support investment research


Expert Evaluation | Business Model | Fund-Raising



Mark


Why Delect



︎ Semiotics Applied to Technology
︎ Beyond Simple User Needs
︎ Research and Design Methods


Our consultants have worked for:

Didi Chuxing
HK Polytechnic University
Lazada
French Ministry of Education




Mark
OTHER AREAS OF EXPERTISE ︎

Research / Branding / Strategy











Mark